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Machinery Street Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or submit information to www.machinerystreet.com (the "Site").

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".

We collect Device Information using the following technologies:

  • "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site.

Additionally, you need a Machinery Street Account to create a Machinery Street showroom that is accessible from any Internet-connected computer. Machinery Street asks for some personal information when you create a Machinery Street Account, including your email address and a password, which is used to protect your account from unauthorized access. A Machinery Street Account allows you to access many of our services that require registration. We refer to this information as "Account Information".

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Account Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Account Information that we collect generally to enable registration, provide account access, to process order requests placed through the Site (including providing you with invoices and/or order confirmations), and in order to provide your personalized showroom and other services. This information will be stored in a cookie on your machine and sent to Machinery Street when you request the page if you access a page without an associated Machinery Street Account, or transmitted to Machinery Street's servers and securely stored in association with your Account Information if you are signed in to your Machinery Street Account.

Additionally, we use this Contact Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Your Device Information may also be used in retargeted advertising based on your interests.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Some Machinery Street sections are provided by third parties, who may receive and process your requests and preference settings for that section in order to provide their service. In some cases, other information, including one or more of your Machinery Street cookies, may also be technically available to the third party, although third parties are prohibited by contract from accessing your Machinery Street cookies or other information unrelated to the section they provide. When you add one of these sections to your page, we will let you know. Use of your information by these third parties is not governed by this Privacy Policy.

We may share aggregate statistics about Machinery Street usage with our business partners. We will not share personally identifying information with these partners or any third parties, except under the narrow circumstances described in this Privacy Policy.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

You can terminate your Machinery Street Account at any time as described here.

You can change or delete the preference settings in your Machinery Account at any time. Note that when you close some sections of your personalized showroom, such as Bookmarks, your settings are still saved and will reappear if you add that section back to your showroom later.

You can delete your cookie with your preferences stored by following the instructions for deleting cookies in your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you initiate an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you create an account or initiate an order through the Site, we will maintain your Account Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at This email address is being protected from spambots. You need JavaScript enabled to view it. or by mail using the details provided below:

Machinery Street
Attn: Privacy Compliance Officer
PO Box 54053
Pittsburgh, PA 15244
USA

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